What to Avoid When Buying Jewelry this Holiday Season: 2

jewelryNow, many people who have worked in jewelry stores will tell you that you really want to avoid buying any jewelry from the sales fliers. The reason? Well, the store is likely advertising those pieces because they want to get them out of there. They may not be great quality; at best, they are totally ordinary. Many people in the coming days will be wearing the exact same thing. Go for something more unique instead.

Guys, you cannot just assume that all women are exactly the same when it comes to the jewelry they like. Diamonds aren’t every girls’ best friend. All women have different tastes — that’s why it’s important to study what the recipient seems to like.

You also always want to make sure you are getting a good piece — and no, you don’t have to be an expert to tell. All you need to be able to do is spot occlusions and determine whether or not a stone has a good setting.

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11 2009

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