It goes without saying that jewelry makes a great gift during the holidays. However, you can run into a lot of trouble if you aren’t careful. Fortunately we have pinpointed the top mistakes you need to avoid when buying jewelry for someone else.
You need to do your research, first of all. Know what kinds of jewelry are out there. Heck, just do some Googling on the subject. Find out what qualifies a good diamond, what to look for in different gemstones, what cuts are out there, and things like that.
As well, you absolutely have to know what the intended recipient likes. The worst thing in the world is to buy a ruby ring for someone who prefers sapphires or to buy a beautiful pair of earrings for someone who doesn’t have pierced ears!